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Curó Cloud-Based VFX Budgeting Tool to Debut at SIGGRAPH 2018

By Curovfx

New Software Delivers Time-Saving Shortcuts from Script to VFX Shot Breakdowns Based on Production Proven Data and Methodology

Los Angeles, CA (July 24, 2018) – Designed to simplify visual effects budgeting from script to screen, new secure, web-based application, Curó, will be showcased at SIGGRAPH 2018 in Vancouver. Having undergone rigorous development and beta testing, Curó creates a unified system for creation, planning and management of VFX budgets for projects of any scale, from the Hollywood blockbuster to independent film or television, and everything in between. Developed by veteran VFX Producer Joyce Cox (“The Jungle Book,” “Men in Black III,” “The Great Gatsby,” “Avatar,” “Titanic”), Curó was inspired by Cox’s strategic and proven approach to flexibly and accurately managing VFX budgets for studios, including some of the most ambitious effects films of the last two decades. Curó replaces the need for unwieldy spreadsheets to track costs and instead provides a straightforward, accessible solution.

Dave Taritero, Sr VP VFX, Production, Disney, commented, “The rapid growth in VFX has outpaced the industry’s ability to implement a uniform system to manage the complex and ever-changing finances of a VFX project. Joyce Cox is the perfect person to design an application to close that gap.”

“We have been waiting so long for an effective VFX budgeting tool and thank goodness we have a master like Joyce at the helm of this application!” noted VFX Bidding Producer Jacquie Barnbrook (“The Jungle Book,” “Cosmos: A Spacetime Odyssey,” “Hunger Games”).

Once a script is uploaded, Curó generates a breakdown of scenes, action and dialogue. From there, users can identify shots and organize sequences, build the list of assets and FX elements, and create assumptions – items that inform the work required to execute shot production. A plethora of metadata including assets, FX and assumptions are attached to each shot, which can then be advanced to budget projection. Tools within budget production allow for adjusted shot complexity as well as tax incentive forecasting and accounting for fringe costs, providing dynamic VFX cost projections and tracking. The system is also completely secure with the option to build in two-factor authentication. At any time, Curó can create and export reports in various formats.

“Even the smallest projects now rely on VFX to help tell their stories and the cost to create these VFX can be significant, if not in the tens of millions for high-profile features. Despite the major technology advancements we’ve seen in the entertainment industry, tracking VFX costs has remained difficult and complex, with potentially major financial consequences for even minor missteps. Curó fills a gaping hole in content creation, saving users time and money, and providing peace of mind,” said Cox.

Curó is currently tailored for studios, and future modules will accommodate budgeting for VFX vendors as well, a highly-anticipated development. Said MPC VFX Executive Producer Philip Greenlow, “The most successful VFX projects benefit from finances which are transparent and cleanly exchanged between the VFX house and the producer, facilitating timely decision making. A robust, standardized financial toolset for producers to manage VFX costs would be advantageous; Joyce’s knowledge and experience provide an invaluable resource for the development of such tools.”

SIGGRAPH 2018 is being held August 12-16 at the Vancouver Convention Center; attendees can demo Curó in booth 948. To sign up for a 30-day free trial of Curó, visit: www.Curóvfx.com

While in development, the working title of Curó was Vero.

Testimonials

“Joyce has a deep understanding of both the creative and production perspectives of effects filmmaking. The clarity she brings to the visual effects world helps mitigate the inherent confusion people often feel when first exposed to its complexity. She’s one of the best in the business and I’m very excited to see what the next chapter in her career brings.”

– Jon Favreau, Director – The Jungle Book, Ironman, Chef

"The rapid growth in visual effects has outpaced the industry’s ability to implement a uniform system to manage the complex and ever-changing finances of a visual effects project. Joyce Cox is the perfect person to design an application to close that gap. Joyce truly understands the ins and outs of VFX production, and her bidding and financial management process is solid and predictable having been production proven on many major studio feature films."

– David Taritero, Sr. VP VFX, Production, Disney

“I’ve had the pleasure of working with Ms. Cox for over 2 decades. Joyce has always maintained the highest degree of professionalism and her incredible track record of success proves it. Her intuitive ability to assess and solve intricate problems, along with an uncanny ability to build and manage teams are only small parts to what has driven her to the top of her field.”

– Lee Berger, Sr. VP of Production, Prime Focus World

“Joyce Cox is the finest visual effects producer I have ever worked with. Smart, aware, creative, and a real grown-up. Nothing that she encounters is beyond her producing skills, and no day passes without some humor. This is a great combination when the chips are down. She can be counted on to deliver the goods.”

– Michael Fink, Adademy Award Winning VFX Supervisor; Professor & Chair, USC School of Cinematic Arts

"CURÓ is a fantastic tool to help manage and track VFX projects. Constructing a budget and implementing changes is a breeze - a huge time saver and enjoyable to use. The cleverly designed and robust interface provides focus and attention to detail whilst remaining flexible, allowing me to work through a script in large strokes and refine the budget just the way I want to.”

– Jonathan Alenskas, freelance VFX Supervisor and Producer

"The idea that there will finally be a software program to help the VFX producing process more efficiently track the breakdown and budgeting in a more unified way is such a sense of relief! We have been waiting so long for an effective VFX budgeting tool and thank goodness we have a master like Joyce at the helm of this application!"

– Jacquie Barnbrook, VFX Bidding Producer (The Jungle Book, Cosmos: A Spacetime Odyssey, Hunger Games and many more)

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The creation of visual effects encompasses art, science, technology, International commerce, politics and psychology.

Understandably, it is difficult to manage the finances of this highly complex process.  CURÓ has been designed to aid VFX producers, studios and VFX facilities in meeting this challenge.

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