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Why Tracking VFX Costs is So Challenging

By Curovfx

In film and TV production, VFX costs are notoriously difficult to track. A director’s vision for a CG character can change, on-set conditions can impact VFX and lighting, stunts and costumes can need more augmenting than initially expected – and as technology becomes more powerful, the mantra of “fix it in post” can become more of a crutch. Changing tax incentives, labor requirements, scheduling, and a director’s level of familiarity with VFX can all contribute to the VFX budgeting headaches as well.

As a longtime visual effects producer for some of cinema’s most VFX-heavy projects – from Avatar to The Jungle Book, along with a background in finance– I’m intimately familiar with the challenges of building an accurate VFX budget. CURÓ was born out of a desire to address some of the common bottlenecks and build a truly accurate forecast as early in the process as possible.

CURÓ tackles the biggest challenges head on, building a united system for creating and managing your VFX budget. From the beginning, CURÓ clearly establishes each shot’s connection to the script, and provides automation of key tasks for greater organization and time savings. Users can easily insert and track relevant incentives and fringes, see a dynamic overview as well as breakdowns by shot list budget, asset budget, FX budget, and so on. The web-based interface ensures that your budget is secure, always up to date and accessible even if you’re on the road or (God forbid) your computer crashes.

For my fellow VFX producers, EPs, post supervisors, and beyond, I pushed to develop CURÓ for you, check it out and let me know what you think!

Testimonials

“Joyce has a deep understanding of both the creative and production perspectives of effects filmmaking. The clarity she brings to the visual effects world helps mitigate the inherent confusion people often feel when first exposed to its complexity. She’s one of the best in the business and I’m very excited to see what the next chapter in her career brings.”

– Jon Favreau, Director – The Jungle Book, Ironman, Chef

"The rapid growth in visual effects has outpaced the industry’s ability to implement a uniform system to manage the complex and ever-changing finances of a visual effects project. Joyce Cox is the perfect person to design an application to close that gap. Joyce truly understands the ins and outs of VFX production, and her bidding and financial management process is solid and predictable having been production proven on many major studio feature films."

– David Taritero, Sr. VP VFX, Production, Disney

“I’ve had the pleasure of working with Ms. Cox for over 2 decades. Joyce has always maintained the highest degree of professionalism and her incredible track record of success proves it. Her intuitive ability to assess and solve intricate problems, along with an uncanny ability to build and manage teams are only small parts to what has driven her to the top of her field.”

– Lee Berger, Sr. VP of Production, Prime Focus World

“Joyce Cox is the finest visual effects producer I have ever worked with. Smart, aware, creative, and a real grown-up. Nothing that she encounters is beyond her producing skills, and no day passes without some humor. This is a great combination when the chips are down. She can be counted on to deliver the goods.”

– Michael Fink, Adademy Award Winning VFX Supervisor; Professor & Chair, USC School of Cinematic Arts

"CURÓ is a fantastic tool to help manage and track VFX projects. Constructing a budget and implementing changes is a breeze - a huge time saver and enjoyable to use. The cleverly designed and robust interface provides focus and attention to detail whilst remaining flexible, allowing me to work through a script in large strokes and refine the budget just the way I want to.”

– Jonathan Alenskas, freelance VFX Supervisor and Producer

"The idea that there will finally be a software program to help the VFX producing process more efficiently track the breakdown and budgeting in a more unified way is such a sense of relief! We have been waiting so long for an effective VFX budgeting tool and thank goodness we have a master like Joyce at the helm of this application!"

– Jacquie Barnbrook, VFX Bidding Producer (The Jungle Book, Cosmos: A Spacetime Odyssey, Hunger Games and many more)

Latest News

Webinar – Visit with Joyce Cox as she talks about CURÓ, VFX Budgeting, Simplified.

July 6, 2021

June 16, 2021 - Hollywood, California Joyce Cox, who has spent the past 25 years producing visual effects for numerous projects including THE JUNGLE BOOK, AVATAR, THE DARK KNIGHT, TITANIC, HARRY POTTER, and MEN IN … Read More > about Webinar – Visit with Joyce Cox as she talks about CURÓ, VFX Budgeting, Simplified.

CURÓ VENDOR, VFX Bidding, Simplified.

April 13, 2021

"Platform provides VFX producers the tools to secure bids from VFX facilities" Hollywood, CA, April 14, 2021: UST, a leading digital transformation solutions company, and its digital arm for the entertainment … Read More > about CURÓ VENDOR, VFX Bidding, Simplified.

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About

The creation of visual effects encompasses art, science, technology, International commerce, politics and psychology.

Understandably, it is difficult to manage the finances of this highly complex process.  CURÓ has been designed to aid VFX producers, studios and VFX facilities in meeting this challenge.

Read More

Latest

Webinar – Visit with Joyce Cox as she talks about CURÓ, VFX Budgeting, Simplified.

CURÓ VENDOR, VFX Bidding, Simplified.

**COVID 19 UPDATE**

CURÓ BidMaker – VFX Bidding, Simplified

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